Creativity is great in charts... except when it gets in the reader's way!

I recently saw people praising a chart from The European Correspondent​ on social media comparing the years of compulsory schooling for different European countries.

While it's certainly creative, when I tried to actually read the chart and spot the insights that were in the callouts, I had to work pretty hard, and some insights were difficult—or even impossible—to spot. In this blog post I critique the original design and propose a redesign that I think performs better.

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New book announcement! "More Practical Charts" will be published on Jan. 16!

 
 

You read that right: MORE Practical Charts! 😉

My first book, Practical Charts, covers about 30 common chart types that are familiar to most audiences, such as bar charts, line charts, and maps. More Practical Charts covers 20 additional, more "advanced" chart types that tend to be unfamiliar to audiences without scientific or technical backgrounds:

  • Box plots

  • Merged histograms

  • Overlapping histograms

  • Distribution line charts

  • Distribution heatmaps

  • Merged bar charts

  • Scatter plots

  • Colored-dot scatter plots

  • Bubble charts

  • Scatter plot matrices

  • Pareto charts

  • Heatmaps

  • Shape size charts

  • Overlapping cycles charts

  • Cyclical heatmaps

  • Cycle plots

  • Strip plots

  • Jittered strip plots

  • Merged strip plots

  • Histograms

If you have a technical or scientific background, you might assume that most people know how to read most of these chart types but, after working with thousands of chart creators in hundreds of organizations, I've realized that that's not the case (unfortunately). There's a reason why you rarely see these chart types in the mainstream media: editors know that many readers/viewers won't understand how to read them.

If, however, you do create charts for relatively data-savvy audiences, by all means, pick up a copy of More Practical Charts 🙂. The book will be published on January 16th, but you can pre-order your copy now to get it shipped to you on the publication date. It's relatively short (about 100 pages) and is priced at less than half the list price of Practical Charts.

Why split these 20 chart types out into a separate book? Well, a large fraction of my readers can't use these chart types because their audience would struggle too much to grasp them, or simply wouldn't be able to grasp them. I didn't want to force those chart creators to buy and read content from me that they'll never use in practice, so I packaged that content in a separate, optional companion book.

BTW...

Interested in taking my Practical Charts course and/or my Practical Dashboards course? Registration for my January live, online workshop is now open (but it's already 50% sold out and early-bird prices end January 8th, so don't wait too long if you plan on registering). I hope to see you (online) there!

How to quickly teach an audience to read an unfamiliar chart type

When creating charts for “everyday” reports and presentations, it's generally best to stick to chart types that you know are familiar to the audience. Sometimes, though, you can’t use a familiar chart type, either because there aren’t any familiar charts that can accurately represent the type of data to be shown, or because there aren’t any that can communicate the specific insights that you need to communicate about the data.

In these situations, you might have to use a chart type that you know is unfamiliar to the audience. For example, you might have to use a scatterplot or step chart, even though you suspect (or know) that the audience is unfamiliar with that chart type. What to do?

There are three techniques that I use to quickly teach audiences how to read an unfamiliar chart type:

  1. Gentle reveal

  2. Bait-and-switch

  3. Duh insights

What, exactly, are these techniques? Let’s see some examples, starting with…

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You should probably be using “step charts” a lot more often.

If you haven’t been using step charts, there’s a good chance that you’ve been misrepresenting at least some of your data to your audience. That’s why I suggest that, if you can, try to start using step charts whenever you need to show irregular, persistent time series values, and start getting your audiences used to seeing this chart type.

Don’t know what a step chart is? Read this post!

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